Write a 2 pages paper on clean edge. Due Marketing: Clean Edge What changes are occurring in the non-disposable razor category? Assess Paramount’s competitive positionParamount is investing in product

Posted: March 11th, 2022

Write a 2 pages paper on clean edge. Due Marketing: Clean Edge What changes are occurring in the non-disposable razor category? Assess Paramount’s competitive positionParamount is investing in product

Launching Clean Edge as a Niche product means that the product will focus on a few highly groomed persons who want a different shaving capability. It is the most preferred strategy among the company managers. Launching Clean Edge as a mainstream brand means that the product offers the regular shaving experience. The managers think that the strategy would cannibalize the market of other company products such as Pro.

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