Write a 10 pages paper on responsibility and brand advertising in the alcoholic beverage market (context of business).

Posted: March 11th, 2022

Write a 10 pages paper on responsibility and brand advertising in the alcoholic beverage market (context of business).

Kotler (2003, qtd. in Ringold) refers to social marketing that characterizes public health education, whose key objective is to reduce the psychological, social, and practical obstacles hindering beneficial consumer behavior. Wallack (1990, p. 153, qtd. in Ringold) says that social marketing “provides people with accurate information so that they can take steps to improve their health”. Efforts in social marketing to effect positive health behavior provide valuable information for a desired behavior.