Posted: December 30th, 2021
Compose a 500 words assignment on models of consumer behavior. Needs to be plagiarism free!
Models of Consumer Behavior
Some of the primary environmental factors that influence the consumer behavior in purchasing Whirlpool washers and dryers include the cultural and social environmental factors. The cultural-environmental factors include the customer’s perception learned from family members and other close relatives regarding the product. Consumers tend to purchase Whirlpool washers and dryers based on the advice and referrals they receive from those closer to them. The cultural-environmental factors can also be influenced by the social class the individual identifies with in that they tend to purchase Whirlpool washers and dryers matching their social class. The social-environmental factors affecting consumer behavior in the acquisition of Whirlpool Washers and Dryers are those aspects that indirectly or directly influence the customer’s attitudes towards the product. Some of these elements include the influence attributed towards a particular member of the community. For example, since women tend to purchase and influence the purchase decision of the washers and dryers, Whirlpool manufactures more products appealing to the women (Jisana, 2014).
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