Compose a 500 words assignment on marketing /lipitor. Needs to be plagiarism free!

Posted: December 30th, 2021

Compose a 500 words assignment on marketing /lipitor. Needs to be plagiarism free! Marketing Effects of Online Reservation Sites to the Travel Agencies The massive developments in Information and Communication Technology (ICT) have tremendously impacted on the tourism sector. The most affected segment is the travel guides whose roles continue to be unpopular with the clientele. According to Jupiter Research, online reservation started gaining ground in the 1870s when the internet availed platforms like Yahoo Travel, Cheap Tickets, Expedia and Priceline to the clients to book for airlines, hotels, rent cars and reserve rooms. Since then, online booking has become popular as many people now have access to internet (Singh, 2008).
Today, online travel is overtaking the traditional offline reservation system in which clients were compelled to physically travel to the tour agents’ offices so as to make their bookings and reservations. Because of this, more than 40% of bookings are done online. This not withstanding, it is projected that it will overtake the offline system in the near future. Meaning, if the trend continues, the travel agents will become obsolete and eventually get eliminated from the market especially if they fail to adapt with the new changes (Leask, Fyall & Barron, 2014).

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