American Greetings Case1. What is going on at American Greetings? a. Discuss the competitiveness of the industry. b. Discuss the factors that drive the fundamental value of American Greetings. 2. The

Posted: December 30th, 2021

American Greetings Case
1. What is going on at American Greetings?
a. Discuss the competitiveness of the industry.
b. Discuss the factors that drive the fundamental value of American Greetings.
2. The shares of American Greetings are currently trading at an EBITDA multiple that is at the bottom of its peer group. Do you think a 3.5 times multiple is appropriate for American Greetings? If not, what multiple of EBITDA do you think is justified? What is the implied share price that corresponds to that multiple?