Access the following resource by clicking the link below: North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The Economist. Retr

Posted: December 30th, 2021

Access the following resource by clicking the link below:
North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The Economist. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://search.proquest.com.libraryresources.columbiasouthern.edu/abicomplete/docview/1805954611/fulltext/D41E89BD9BFF4A3CPQ/8?accountid=33337
Based on the article and this unit’s other reading assignments, examine how value proposition in the hotel industry has evolved to change guest behavior across generations. Provide examples that support your analysis.