1. Why have brand stories been so effective over the past few years as a way of distinguishing your social content from a sea of content info-besity? (approx. 200 words) 2. What made stories overtake

Posted: December 30th, 2021

1. Why have brand stories been so effective over the past few years as a way of distinguishing your social content from a sea of content info-besity? (approx. 200 words)
2. What made stories overtake humor and other forms of emotional appeals as measured by engagement over the past few years?
3. Select and qualify a one ‘heart warming’ brand story video and one ‘heart lifting’ you enjoy where the selected narrative fits the following four criteria. Feel free to use ones shown in the two tables below. Make sure to rationalize how the video qualifies for this criteria.